This book demonstrates how the principles, theories and laws of aesthetics can be taught and applied to obtain maximum potential return on investment.

Contents

1. Applied Aesthetics: The Art of Seeing

2. Elements of Presentation

3. Feature Presentations and Focal Points

4. Color and Lighting

5. Changing Customer Habits

6. Overseas

7. Kmart

8. Shopping Entertainment

9. Christmas

10. Training in Academia

11. Training Professionals

12. Making a Visual Presentation

Index

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