Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing.

Contents

1. Seafood and Aquaculture Markets
2. Demand and Supply, Basic Economic Premises
3. Aquaculture Marketing Concepts
4. Aquaculture Growers and Their Marketing Choices
5. Seafood and Aquaculture Product Processing
6. Participation and Leadership in Marketing Channels
7. Marketing by Farmer Groups
8. Wholesaler Marketing
9. Market Trends
10. The International Market for Seafood and Aquaculture Products
11. Policies and Regulations Governing Aquaculture Marketing
12. Planning Marketing Strategies (Identifying Target Markets)
13. Marketing Research Methodologies

Glossary
Index

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ORDER NOW Aquaculture Marketing Handbook by Carole R. Engle 2006 • 271 pages • $108.95 + shipping Texas residents please add 6.75% sales tax