Beyond Six Sigma introduces CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.

Features:

• Step-by-step approach to achieving profitable growth through a focus on building customer value
• Applies real-world principles to create a disciplined approach to growth that will truly become the next Six Sigma
• Shows us a straightforward approach to profitable growth by starting outside

Contents

Introduction

• Customer Value Creation

Preparing for Growth

• Beyond Six Sigma
• The Outside-In Perspective
• The Value Perspective

Value Analysis

• Dimensions of Growth
• Demand Chain Economics
• Value Based Innovation
• Solution Valuation
• Value Based Decisions

Execution

• Value Exchange
• Executing the Growth Strategy

Summary

• Six Sigma and Beyond

Index

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