Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters.

Features:

• Decide on the best kind of event for your organization
• Select the best location and date for your event
• Develop budgets
• Reach and book celebrities
• Create invitations and get publicity
• Set ticket prices
• Organize and motivate your committees

Contents

1. Choosing the Right Event
2. Money Matters
3. Who’s In Charge
4. Committees and Commitments
5. Other People’s Money
6. On Location
7. Food, Glorious and Otherwise
8. Auctions and Other Profit Boosters
9. Reaching for the Stars
10. The Media and the Message
11. The Final Countdown
12. After Words
13. Tools of the Trade

Index

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