This book goes behind the scenes to explain every aspect of organizing and strategic planning for events.

Comprehensive coverage includes:

• preparing proposals
• setting fees
• designing multicultural events
• using efficient new technologies
• and more

Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

Contents

1. The Strategic Planning of Event Design
2. Preparing the Proposal
3. The Body of the Proposal
4. Management Fees
5. Contractual Negotiations With Suppliers
6. Client Contracts
7. Safety and Security
8. Event Planning Technology Tools and Emerging Trends
9. Multicultural and Foreign Event Planning
10. Event and Program Branding
11. Conclusion

Appendices

• Sample Proposal/Senior Management
• Sample Proposal/Incentive Sales Group

Index

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ORDER NOW The Business of Event Planning Behind-the-Scenes Secrets of Successful Special Events by Judy Allen 2002 • 320 pages • $34.95 + shipping Texas residents please add 6.75 % sales tax