Casino Management examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, showing how casinos operate and factors that influence their success.

The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.

Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

Contents Introduction

1. Introduction

External Environments

2. Economic Environments
3. Social Environments
4. Culture and Technology
5. Casino Management and Politics
6. Legal Environment

External Environmental Influences

7. Consumer Behavior
8. Competition

Internal Control

9. Product: Games & Statistics
10. Product: Organization
11. Pricing: Revenue Control
12. Pricing: Comps and Credit
13. Place
14. Promotions

Future

15. Future of Gaming

Index

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