The Secret Influence
Second Edition
by Kenneth R. Fehrman
Cherie Fehrman
Features:
- Updated coverage—In the areas of color and health, and new color technologies.
- Approximately 160 new color images— Selected for their relationship to design and related specifically to each chapter, i.e., fashion, interiors, healthcare, landscape, architecture, psychology, etc.
- In-text tutorials and Workbook—At the back of the text, rather than separate items.
- Integrated presentation—Integrates coverage of color and its effects on human physiology, psychology and sociological/cultural values.
- Research based—Draws on 15 years of color research and 25 years of professional color experience, citing well-controlled scientific studies.
- Designed for a diverse audience—Applicable to all design disciplines, e.g., interior design, fashion design, graphic design, hospitality design, architecture, landscape design, educational facilities design, healthcare design, product design, environmental design, lighting design.
- Written in self-contained segments—Each chapter discusses a different aspect of color or a specific application area such as interiors, fashion, architecture, health, etc.
- Single-chapter coverage of the “nuts and bolts” of color/light—Ch. 2.
- Many detailed, field-tested assignments that cross over into many fields—e.g., interiors, fashion, graphics, healthcare, architecture, environment and landscape, hospitality, etc. Assignments and tests are specifically linked to individual chapters.
Color: The Secret Influence incorporates not only the basics of color harmony and usage, but also information on the vast and often hidden ways in which color affects our everyday lives—culturally, psychologically, and physiologically.
Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), Color: The Secret Influence spans a wide range of design areas and focuses on an understanding of the concepts of color and its application to all aspects of life including, health, aesthetics, interiors, architecture, fashion, graphics, etc.
Contents
- The Color Connection
- Color: Pigment and Light
- Color Myths and Biases
- Color and Health
- Color and Psychology
- Color in Interiors
- Color in Architecture and Landscape Design
- Color in Advertising and Marketing
- Color in Fashion and Textile Design
- Color in Culture and Society
- Color Order Systems
- Color: Pushing the Envelope
Workbook
Index
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