The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes:

• Actual organization publications
• Direct mail samples
• Model case statements
• Telemarketing scripts
• Special events check-lists
• ...and much more

This all-in-one resource covers all the traditional elements of fundraising, including:

• Annual giving
• Major gifts and planned giving
• Corporate and foundation relations
• Prospect research and management
• and fundraising literature and promotions
• Gift administration
• Technology
• The use of consultants and paid solicitors in the solicitation process

The author identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

Contents

1. Planning and Implementing Your Fundraising Program
   1. Tracing Philanthropy's Origins and Defining Fundraising Basics
   2. Choosing a Campaign Model
   3. Building and Stating the Case for Support
   4. Defining Roles of Leaders and Top Volunteers in Fundraising
   5. Recruiting, Educating, and Motivating Volunteers
   6. Coordinating the Campaign Structure and Solicitation Process
   7. Establishing the Campaign Timeline
   8. Constructing and Using the Standards-of-Giving Chart
   9. Laying the Foundation
   10. Identifying, Researching, and Rating Individuals as Major Gift Prospects
   11. Cultivating and Soliciting Major Gift Prospects
   12. Developing and Marketing a Planned Giving Program
   13. Structuring Planned Gifts
   14. Building Lasting Relationships and Developing Lead Gifts
   15. Approaching Corporations and Foundations
   16. Promoting the Campaign
   17. Testing Fundraising Potential and Assessing Programs
   18. Using Paid Solicitors and Consultants
   19. Applying Technology to Fundraising
   20. Providing Accountability and Expressing Appreciation
   21. Concluding the Campaign and Building on the Momentum

2. The Fundraising Resource Guide
   1. Mission Statements
   2. Strategic Plan
   3. Strategic Plan Progress Report
   4. Case Statements
   5. Case Statement with Companion Pieces
   6. Short-Form Case Statements
   7. Market Survey Materials
   8. Volunteer's Job Description
   9. Annual Campaign Volunteer's Kit
   10. Capital Campaign Volunteer's Kit
   11. Annual Campaign Plan
   12. Capital Campaign Plan
   13. Direct-Mail Solicitation Letters
   14. Direct-Mail Solicitation with Insert
   15. Telemarketing Scripts
   16. Membership Club, Donor Club, and giving Society Brochures
   17. Special Events Planning Checklists
   18. Nonprofit Key Word Search
   19. Gift Agreement Templates
   20. Rules Regarding Income Tax Charitable Deductions
   21. Templates for Drafting Trusts
   22. Letter Proposal
   23. Full Proposal
   24. Monthly Financial Report
   25. Newsletters
   26. Pledge Forms
   27. Letterhead and Envelopes
   28. Public Announcement Event Invitation and program
   29. Program Assessment
   30. Gift Receipt Templates
   31. Stewardship Program at the University of Florida
   32. Post-Campaign Assessment-Annual Campaign
   33. Post-Campaign Assessment-Capital Campaign
   34. Final Report-Annual Compaign
   35. Final Report-Capital Campaign

Index

click here to see books • videos • cd-roms of related interest