Contemporary Club Management introduces readers to the complex world of private club management.

The revised edition of this book includes new chapteres on membership marketing, training and development, and club entertainment, as well as expanded treatment of club recreation, including a new chapter on golf course maintenance.

Contents

General Club Management

1. Overview of Club Operations
2. The Board of Directors and General Manager/ Chief Operating Officer
3. Leading Clubs Effectively
4. Leading the Stategic Planning Process

Marketing and Human Resources

5. Club Marketing
6. Membership Marketing
7. Managing Human Resources in Clubs
8. Training and Professional Development in Clubs

Club Operations

9. Quality Service in Clubs
10. Club Food and Beverage Operations
11. Managing Entertainment in Clubs
12. Club Financial Management
13. Club Technology

Club Sports

14. Golf Operations in Clubs
15. Golf Course Maintenance
16. Club Fitness, Spa, Aquatics, and Tennis Operations

Index

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