Contemporary Visual Merchandising and Environmental Design examines every aspect of visual merchandising–from point-of-purchase display to signage–and has become the trusted resource for readers and professionals.

Features:

• Includes rich photographs and illustrations
• Discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement
• Features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD

Contents

1. The Visual Merchandising Concept in a Contemporary Environment
2. Planning and Developing Visual Presentations
3. Facilities Design: Exteriors, Interiors, and Fixturing
4. Mannequins and Other Human Forms
5. Materials, Props, and Tools of the Trade
6. Principles of Design
7. Color: Fundamental Concepts and Applications
8. Lighting: Dramatizing the Selling Floor and Display Areas
9. Themes and Setting for Windows and Interiors
10. Energizing the Specialty Boutique
11. Signage: The Tool That Tells A Story
12. Graphics in the Retail Environment
13. Point-of-Purchase Display
14. Display Windows as Setting for “Consumer Theater”
15. Execution of a Visual Display
16. Crating the Overall Concept: From Conception to Completion
17. Promotion’s Other Components: Advertising, Special Events, and Publicity

Index

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