by Mike Quon
The more than 350 images in Corporate Graphics show how this traditionally
conservative arena of communication is breaking the old rules of design and becoming modern.
Projects from industry leaeers such as Beckett Paper, Chase Manhattan Bank, Nike, Time Warner,
MetLife, and Mead are featured, to name just a few.
Conveniently organized into four chapters:
A special section containing such important information as printer, print run, paper,
and budget is also included, along with a description of the marketing objective and design
concept for each piece.
The projects in this book encompass a variety of approaches, styles and techniques, and they all effectively communicate a product, service or corporate image in a design that is visually appealing and arresting. Full-color photos on every page are visually stimulating and present a bounty of ideas.
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