by William O'Toole and Phyllis Mikolaitis
Introducing the cross-functional approach to corporate event management. Corporate Event Project Management is the first guide to apply project management to corporate events.
Corporate Event Project Management merges event and project management to create a new system of tools and techniques that enables corporate event managers to research, design, plan, coordinate, and evaluate any corporate event in order to produce a higher rate of return. It covers key topics such as choosing a venue or site, costing and procurement practices, evaluating risk management and reducing it with contract management, and maximizing exposure through the World Wide Web.
Features include:
- The first complete system for managing and organizing corporate events
- A thorough and comprehensive system for measuring Return on Investment for corporate events
- The only resource available for both corporate event and corporate project managers
Enhanced with numerous checklists, tables, flowcharts, and models, it is also generously supplemented with case studies from North and South America, Europe, and the Asian-Pacific area to illustrate the versatility of the project management approach to corporate event planning. In addition, an accompanying Web site lets readers work with ten simulated events outlined in the book, right down to the forms and checklists that would be used to execute the actual events.
This book will help anyone involved in event project management, including communications and human resource professionals, to be at the forefront of this emerging approach to planning and carrying out corporate events.
Contents
- Project Managing Events in the Corporate World.
- Project Management Process.
- Corporate Event Office and Documentation.
- Venue: The Event Site.
- Proposal/Feasibility/Bidding/Requests for Proposal.
- Systems and Decisions.
- Event Risk Management.
- Contract Management.
- Web Enabled Event.
-
The Corporate Event Manual.
- Costing, Procurement, and Cash Flow.
- Demonstrating Value Through Measurement and Analysis.
Index.
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