Crisis Management in the Foods and Drinks Industry focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand.

Covers:

• preparing for the unthinkable
• avoiding being caught off-guard by a situation
• ramifications of product tampering
• managing an actual crisis.
• dealing with extremist organizations and terrorist threats
• bioterrorism
• the practice of selling meat unfit for human consumption
• the threat posed by the increasing toxicity of fish due to the rising pollution of the world’s oceans
• and more!

Document examples include:

• a crisis plan for a business
• a crisis checklist
• a press release announcing a product recall
• an announcement to employees and a checklist for anyone dealing with a threatening phone call
• a list of sources of information and assistance in the event of a product crisis

Contents

1. The Anatomy of a Crisis
2. Protecting Your Brands and Reputation
3. Preparing for the Unthinkable
4. The Internet: A Two-Edged Sword
5. Tactics to Avoid Being Caught Off Guard
6. Product Tampering: A Constant Threat
7. Issues Tracking and Management
8. Meeting the Media
9. Do I Need Help?
10. Sources of Technical Help
11. The Powers of Enforcement Authorities
12. Managing a Crisis
13. Diet and Health
14. Problems Facing the Food Industry
15. Dealing With Extremist Organisations and Terrorist Threats
16. Significant Crises
17. Interesting Case Histories

Appendices
Index

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