Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

Design for Communication presents forty-two basic to advanced graphic design and typography assignments designed to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual solution.

Assignments are organized from basic to advanced within six sections:

• The elements and principles of design
• Typography as image
• Creative word play
• Word and image
• Grid and visual hierarchy
• Visual advocacy

Contents

The Elements and Principles of Design

• Star Symbol
• Object Semantics
• Symbol Design
• Lettermark
• Vinyletteror
• Letterform as Shape
• Concert Poster
• Design History Chair

Typography as Image

• Shaping Words
• Newspaper Stories—A Typographic Workshop
• Typographic Self-Portrait
• Typographic Self-Portrait
• Typeface Poster
• Directions Poster
• Poetry in Motion

Creative Wordplay

• Descriptive Pairs
• Letters as Image
• Concrete Poetry
• Arthur Murray Dance Advertisement/Frank Baseman
• CD Cover: Typographic Music

Word and Image

• Word and Image
• Book Cover Design: The Interpretation of Dreams
• Book Cover Design: Einstein’s Dreams
• Postage Stamp Design: A Celebration of Cultural Diversity in America
• Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science
• Stamp Design
• Sculpture Poster
• Gardening Poster
• The Kitchen of Meaning Exhibition Poster

Grid and Visual Hierarchy

• Typographic History Spread
• Two-Sided Typeface Poster
• Three Type Specimens
• Visual Poetry Calendar
• The Science Lecture Series Posters
• Book: Lewis and Clark
• Journey Journal

Visual Advocacy

• The Literacy Poster: Learn to Read
• Human Rights Poster
• Designing Dissent: Advocacy Poster Series
• Happy Deutschland
• Three-dimensional Direct Response (Mail) Solicitation
• Tolerance Bus Shelter Poster

Index

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