Features:

• Provides a broad overview of one of the most critical sectors of packaging technology
• Covers mainstream structural packaging found in consumer markets worldwide
• Details and links the printing technologies and labeling formats
• Offers guidance on the graphic design process and the selection of graphics to be used with the labeling and packaging formats
• Presents contributions from experienced industrialists and experts involved in relevant, applied research

Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package:

• Printing technologies
• Their relevance to the labeling formats or structural package
• The application of the label to the structural package
• The development of artwork
• The use and impact of labeling on a range of consumer products
• Some legal considerations
• Concluding with a chapter on future labeling systems

The challenge is to have both design and the execution working in harmony. With an emphasis on technology, Design and Technology of Packaging Decoration for the Consumer Market will help ensure that the creative packaging design is translated into a functional representation.

Contents

1. Technical and Commercial Considerations
2. The Printing Processes
3. Linking Lithography to Packaging Decoration Formats
4. Linking Rotogravure Printing to Packaging Decoration Formats
5. Linking Flexographic Printing to Packaging Decoration Formats
6. Linking Screen Printing to Packaging Decoration Formats
7. Design and Manufacture of Labels and Sleeves
8. Application of Labels and Sleeves
9. Direct Printing/Decoration on Metal
10. Direct Printing on Glass
11. Selecting Suitable Decoration Formats
12. Graphic Design and the Launch Process
13. Labelling Legislation and Bar Coding
14. Future Decoration Systems

Index

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