The Entrepreneurial Nutritionist is an excellent guide for dietitians who are considering new roles. The concepts and case studies can assist the practitioner to define the skills and resources needed to succeed.
Features:
- Updated and expanded
- Five new chapters
- New case studies and interviews with top practitioners
- Consulting in long term care
- New culinary markets
- Marketing on the web
- Internet explosion for nutritional professionals
Contents
Section I: The Beginning
- The Entrepreneurial Spirit
- Is Self-Employment for You?
Section II: Building a Strong Foundation
- Business Strategies and Management
- Building Your Credibility
- Nurturing Your Creativity
- Ethics and Malpractice
- Creating a Good Image
- Counseling Expertise
Section III: Managing Your Business
- Business Plan
- Marketing
- Forms of Business Ownership
- Protecting Your Ideas and Interests
- Choosing Business Advisors
- Finance and Money
- Start-up Decisions and Costs
- Fees and Reimbursement
- Negotiation, Selling and Contracts
- Computers in Nutrition Practice
- Office Policies and Dealing with Clients
Section IV: Taking Your Ideas to Market
- Promoting Your Venture
- Using the Internet
- Website Basics
- Promoting Your Website
Section V: Developing Your Professional Practice
- Jobs with Physicians and Other Accounts
- Consulting in Long Term Care
- Communicating with Food
- The "Write" Way to Get Published
- Media Savvy
- Sports and Cardiovascular Nutrition
- The Wellness Movement
- Continued Competency
Index
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