Fashion
From Concept
to Consumer
Ninth edition
by Gini Stephens Frings

Fashion: From Concept to Consumer tells the entire story of how the fashion business works.

This book includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public.

Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter.

This ninth edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

Contents

The Fundamentals of Fashion

1. Fashion Development
2. Consumer Demand and Fashion Marketing
3. Fashion Change and Consumer Acceptance
4. Fashion Research and Resources

The Raw Materials of Fashion

5. Textile Fiber and Fabric Production
6. Textile Product Development and Marketing
7. Trimmings, Leather, and Fur

Fashion Manufacturing

8. International Fashion
9. Product and Design Development
10. Apparel Production and Global Sourcing
11. Accessory and Fur Manufacturing
12. Wholesale Marketing and Distribution

Fashion Retailing

13. Retailing
14. Retail Fashion Merchandising
15. Retail Fashion Marketing

Appendix: Career Guidelines
Fashion Industry Terminology
Index

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