A Multi-Channel Approach
Second Edition
Ellen Diamond
Fashion Retailing exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry.
Contents
- Introduction to Fashion Retailing
- An Introductory Analysis of On-Site Fashion Retailing
- The Emergence of Off-Site Fashion Retailing
- Organization Structures
- The Fashion Consumer: Identification and Analysis
- Classifications and Methodology of Retail Research
- Ethics and the Industry
- The Fashion Retailer's On-site Environments
- Store Location
- Designing and Fixturing the Retail Environment
- Management and Control Functions
- Human Resources Management
- Merchandising Distribution and Loss Prevention
- Merchandising Fashion Products
- Planning and Executing the Purchase
- Purchasing in the Domestic and Off-Shore Markets
- The Retailing and Development of Private Labels and Brands
- Inventory Pricing
- Communicating with and Servicing the Fashion Clientele
- Advertising and Promotion
- Visual Merchandising
- Servicing the Customers in On-Site and Off-Site Ventures
Appendix: Careers in Fashion Retailing
Index
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