by Rich Harrill

Guide to Best Practices in Tourism and Destination Management presents examples of best practices in tourism development and marketing based on case studies made by the author of fifteen tourism-focused organizations in the U.S. and Europe. Represented are nine convention and visitors bureaus, four state and regional tourism agencies, and two university programs.

The book describes the best practices of these organizations in the areas of research, funding, professional development, information dissemination, advocacy, and Web marketing. The best practices cited provide models that can be easily adapted by organizations planning or implementing tourism growth programs for their destinations.

Contents

1. Research
   1. Finger Lakes Wine Country Tourism Marketing Association
   2. Michigan State University Michigan Travel, Tourism, and Recreation Resource Center
   3. Hawaii Visitors and Convention Bureau
   4. San Francisco Convention and Visitors Bureau

2. Funding
   5. Visit Florida
   6. California Division of Tourism (CalTour)

3. Professional Development
   7. International Association of Convention and Visitor Bureaus

4. Information Dissemination
   8. Vienna (Austria) University of Economics and Business Administration Institute of Tourism and Leisure Studies

5. Advocacy
   9. Lee Island Coast Visitor and Convention Bureau
   10. Oregon Tourism Commission
   11. Greater Lansing Convention and Visitors Bureau

6. Web Marketing
   12. Greater Pittsburgh Convention and Visitors Bureau
   13. Nashville Convention and Visitors Bureau
   14. Travel Montana
   15. Overland Park Convention and Visitors Bureau

7. Conclusion

Appendix: Contacts

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