This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be.

In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles:

• Branding
• Knowledge
• Results
• Big Picture
• Creative Budgeting
• Happiness
• Dare To
• Success

Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else—marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.

Contents

1. Hospitality & Marketing
2. The Market
3. Products
4. Branding
5. Advertising
6. How to Create Better Brochures and Collateral Materials
7. Public Relations
8. Promotions
9. 25 Proven Ways to Reach Travel Agents
10. COOP Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour-Operators
11. Internet Marketing
12. Loyalty Marketing
13. Marketing Operations
14. Behind the Budget

Appendix: The Marketing Plan

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