Fourth edition with workbook
by Robert D. Reid
and David C. Bojanic

Hospitality Marketing Management Fourth Edition covers the major principles of marketing with a practical, applications oriented approach.

Hospitality Marketing Management covers the major principles of marketing with a practical, applications oriented approach.

• Includes coverage of tourism marketing
• Features new material on marketing technology and it's implications in the hospitality industry
• Offers international coverage
• Provides new, applications approach to the discipline of marketing

Contents

Introduction to Hospitality Marketing

1. The Functions of Marketing
2. Introduction to Hospitality Services Marketing

Understanding and Targeting Hospitality Consumers

3. Understanding the Behavior of Hospitality Consumers
4. Market Segmentation and Positioning

Marketing Planning and Information

5. Developing a Marketing Plan
6. Information for Marketing Decisions

Product-Service Mix and Distribution Strategies

7. Developing New Products and Services
8. Product-Service Mix Strategy
9. Marketing Channels
10. E-commerce

Promotional Strategy

11. Promotion and Advertising
12. Advertising and Media Planning
13. Sales Promotions, Merchandising, and Public Relations
14. Personal Selling

Pricing Strategy and Menu Design

15. Pricing Strategy
16. Using Menu Design as a Marketing Tool

Index.

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