Hospitality and Tourism Marketing focuses on the strategic dimensions of contemporary hospitality and tourism marketing management.

Features:

• Includes concrete examples of hospitality and tourism marketing illustrate the practical applications of theoretical marketing concepts
• Illustrates the practical applications of theoretical marketing concepts
• Features guidelines for developing effective hospitality and tourism marketing strategies and programs

Contents

Marketing's Role in Hospitality and Tourism

1. Marketing in hospitality and tourism
2. Implementing the marketing approach
3. Hospitality and tourism service systems

Understanding Hospitality and Tourism Marketing

4. Individual guest behavior
5. Corporate buyer behavior
6. Information systems and marketing research

Strategic Hospitality and Tourism Activities

7. Marketing planning
8. Segmentation, targeting, and positioning
9. Ethics, law, and government
10. Entrepreneurship, creativity, and innovation

Developing the Hospitality and Tourism Marketing Mix

11. The hospitality and tourism product offer
12. Hospitality and tourism pricing strategies and tactics
13. Distribution systems and networks
14. Communications mix and advertising
15. Personal selling
16. Public relations and publicity
17. Sales promotions and merchandising

Perspectives of the Future

18. Hospitality and tourism marketing: a look ahead

Index

click here to see books • videos • cd-roms of related interest