by Manfred Ketterer
This hardcover book is a practical guide to all aspects of the catering business.
Contents:
- OVERVIEW
- Advantages of the Catering Business
- Financial and Legal Considerations
- The On-Premise Catering Operation
- SALES
- The Banquet Office
- Selling and Booking Affairs
- Developing and Increasing Sales
- Agenda for Weekly Sales Meetings
- FUNCTIONS AND MENUS
- Planning and Pricing Banquet Menus
- Package Plans
- The Various Types of Parties and Functions
- Weddings
- The Bar Mitzvah
- Showmanship
- EXECUTION
- Banquet Organization and Supervision
- The Catering Kitchen and Related Areas
- Banquet Service
- Setting Up a Banquet Bar
- Banquet Serviceware
- Banquet Room Furniture
- Purchasing for Volume Catering
- OPTIONS
- Off-Premise Catering
- Kosher and Kosher-Style Catering
- Outside Services
- Computerized Catering
Index.