Individuality in Clothing Selection and Personal Appearance
Sixth Edition
by Suzanne G. Marshall et al

Individuality in Clothing Selection and Personal Appearance provides a strong, multidisciplinary foundation for individual and family clothing choices as it balances theory with actual applications.

The authors present a broad base of knowledge at an introductory level. Packed with activities, learning objectives, illustrations, and photographs, this user-friendly book meets the needs of future fashion professionals as well as those taking a single fashion course.

Contents

Influences on Consumer Clothing Selection

1. Target Market Influences
2. Fashion Industry Influences
3. Cultural Influences
4. Socio-Psychological Influences
5. Physical Influences

Design Elements and Principles Applied to Clothing Selection

6. Space, Form, Shape and Line
7. Color
8. Texture
9. Principles of Design
10. Design Elements and Principles Applied to Fabric Design

Consumer Clothing Selection Issues

11. Clothing Fit
12. Clothing Quality
13. Clothing Care
14. Wardrobe Planning
15. Clothing Purchasing

Index

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