The Seventh edition of Introduction to the Hospitality Industry gives students the foundation they need to thrive in today's hospitality industry, covering everything from finance to operational issues.

This latest edition has been brought thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business.

Written in a clear, accessible style and richly illustrated, this book offers a comprehensive and engaging introduction to the field. Upon successful completion of this text, readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them.

Contents

Part One: Perspectives on Careers in Hospitality

1. The Hospitality Industry And You
2. Forces Affecting Growth And Change In The Hospitality Industry

Part Two: Food Service

3. The Restaurant Business
4. Restaurant Operations
5. Restaurant Industry Organization: Chain, Independent, Or Franchise?
6. Competitive Forces In Food Service
7. On-Site Food Service
8. Issues Facing Food Service

Part Three: Lodging

9. Lodging: Meeting Guest Needs
10. Hotel And Lodging Operations
11. Forces Shaping The Hotel Business
12. Competition In The Lodging Business

Part Four: Travel and Tourism

13. Tourism: Front And Center
14. Destinations: Tourism Generators

Part Five: Hospitality as a Service Industry

15. The Role Of Service In The Hospitality Industry

Index

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ORDER NOW Introduction to the Hospitality Industry Seventh edition Clayton W. Barrows 2009 • 576 pages • $79.95 + shipping Texas residents please add 6.75 % sales tax