Introduction to Hospitality is fully updated and streamlined for this fifth edition.

Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing.

The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD packed with resources to support readers’ coursework and their careers.

Contents

Part 1: The Hospitality Industry and Tourism

1. Welcome to the Hospitality Industry
2. TourismM\

Part 2: Lodging

3. The Hotel Business
4. Rooms Division Operations
5. Food and Beverage Operations

Part 3: Restaurants, Manager Services and Beverages

6. Restaurant Business
7. Restaurant Operations
8. Managed Services
9. Beverages

Part 4: Recreation, theme Parks, clubs and gaming Entertainment

10. Recreation, Theme Parks, and Clubs
11. Gaming Entertainment

Part 5: Assemblies and Event Management

12. Meetings, Conventions, Expositions
13. Special Events

Part 6: Operational Areas of the Hospitality Industry

14. Leadership and Management
15. Marketing
16. Human Resources
17. Accounting, Finance and Cost Control

Index

click here to see books of related interest

ORDER NOW Introduction to Hospitality Fifth edition by John R. Walker 2009 (available now) • 656 pages • $89.00 + shipping Texas residents please add 6.75 % sales tax