Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.
This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.
With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:
- Design specialized promotional resources, market research, and personal interactions
- Establish a company profile that attracts clients
- Find clients who are most likely to want your services
- Budget marketing efforts accurately to avoid unnecessary expenses
- Handle complaints diplomatically and with minimum problems
- Build a better relationship with clients
- Create proper contracts and letters of agreement
- Set prices that are appropriate for your services
Contents
Part 1: Effective Marketing Strategies
- Positioning Your Firm.
- The Marketing Plan
- Objectives
- Company Profile/Internal
- The Marketplace
- Current Issues Influencing Our Market
- Market Research
- Targeting the Right Clients
- Partnering with technology
- Techniques That Develop and Nurture Relationships
- Who Will Lead?
- Preparing Marketing Materials
- Becoming a Major Force in Interior Design
Part 2: Selling as Communication
- An Introduction to Selling
- The Client Comes First
- Rapport
- Organization
- The Art of the Interview
- Your Brand
- Preselling
- The Presentation
- Qualifying the Client
- Defining a Project
- Customer Service
- How to Handle Complaints
- Contracts and Letters of Agreement
- Charging for Your Services
- The Installation
- Learning
Index
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