Off-Premise Catering Management

Second Edition
by Bill Hansen
and Chris Thomas

From designing menus to food and beverage storage and transport, from equipment and supplies to hiring, training, and managing staff, this invaluable resource tells you everything you need to know to plan and execute all details of superior catered events.

Off-Premise Catering Management also fills you in on all crucial legal and financial aspects of the subject, including catering contracts, legal requirements, finding and working with a lawyer, preparing income statements, cost control, and much more.

It addresses broad management issues crucial to the success of any catering business, including:

• Understanding laws that affect caterers
• Marketing your catering services
• Organizing your operation and managing your staff
• Health and safety issues
• Understanding and implementing cost controls
• Bookkeeping and accounting procedures
• And much more!

Off-Premise Catering Management 2nd Edition is a practical and comprehensive guide to the intricacies involved in planning, executing, and managing an off-premise catering management business.

Contents

1. Introduction to Off-Premise Catering Management
   • Comparing Off-Premise and On-Premise Catering.
   • Advantages and Disadvantages of Off-Premise Catering.
   • Elements of Successful Off-Premise Catering.
   • Managing an Off-Premise Catering Operation.
   • Personal Management.
   • Looking Ahead-Catering in the Future

2. Getting Started—Laws, Locations and Contracts
   • Local and State Requirements.
   • Federal Requirements.
   • Legal Forms of Operation.
   • The Family-Owned Business.
   • Finding a Facility.
   • Selecting a Catering Commissary.
   • Funding Alternatives.
   • Catering Contracts.
   • Deposits, Cancellations, and Refunds.
   • Deposit Policy.
   • How to Survive a Lawsuit

3. Menu Planning
   • Planning Principles.
   • Basic Menu Categories.
   • Catering Menus.
   • Dietary and Nutritional Claims.
   • Types of Menus.
   • Basic Menu Planning Guidelines.
   • Food Presentation.
   • Culinary Trends.
   • Computing Food Quantities.
   • Calculating Food Cost.
   • Leftovers

4. Beverage Service
   • State and Local Liquor Laws.
   • Liquor Laws and Legal Liability.
   • Responsible Alcohol Service.
   • An Introduction to Beverages.
   • Appellation Systems.
   • Wines of the World.
   • Beer.
   • Water.
   • Soft Drinks.
   • Figuring Beverage Quantities.
   • Basic Drink Recipes for Off-Premise Caterers.
   • Beverage Stations (Bars)

5. Catering Equipment
   • Determining Equipment Needs.
   • Equipping a Catering Commissary.
   • Basic Commissary Equipment.
   • Transporting Food and Equipment.
   • Back-of-the-House Equipment.
   • Front-of-the-House Equipment.
   • Miscellaneous Other Equipment and Supplies.
   • Equipment Decisions: To Buy or To Rent?.
   • Dealing with Rental Companies.
   • Effective Purchasing.
   • Equipment Trends

6. Logistics of Off-Premise Catering
   • Scouting Unique Party Locations.
   • Site Inspections.
   • Planning and Designing the Catered Event.
   • Layout and Design Criteria.
   • Rental Order Forms and Party Packing Lists.
   • Food Production Sheets.
   • Getting the Goods to the Party

7. Human Resources
   • Federal Laws.
   • Department of Labor-Enforced Laws.
   • EEOC-Enforced Laws.
   • State-Enforced Laws.
   • Determining Staff Levels.
   • Recruiting Workers.
   • Interviewing and Hiring Staff.
   • Paying Catering Staff.
   • Employee Benefits.
   • Orientation and Training.
   • Motivating Workers.
   • Employee Turnover.
   • Performance Reviews.
   • Discipline and Termination.
   • An Employee Handbook

8. The Show
   • Supervising and Managing.
   • Setting Up for Meal Service.
   • Serving Procedures.
   • Buffets and Food Stations.
   • Handling Complaints

9. Marketing
   • Catering Markets.
   • Developing a Marketing Plan.
   • The Marketing Budget.
   • Marketing Tools.
   • The Marketing Plan.
   • Selling to Shoppers and Buyers.
   • Closing the Sale

10. Pricing Off-Premise Catered Events
    • Pricing for Profit.
    • Pre-Costing Catered Events.
    • Pricing Food.
    • Pricing Labor.
    • Pricing a Party.
    • Service Charges, Gratuities, and Sales Taxes

11. Purchasing, Receiving, and Storing Foods
    • Purchasing.
    • Receiving.
    • Storage.
    • Payment Policies

12. Sanitation and Safety
    • Food Storage.
    • Preparing and Serving Food.
    • Handling Customer Complaints.
    • On-the-Job Safety.
    • Government Agencies and Regulations.
    • Security Procedures.
    • Insurance Coverage

13. Accessory Services and Special Requirements
    • Accessory Services.
    • Themes and Theme Parties.
    • Kosher Catering and Bar/Bat Mitzvahs.
    • Weddings and Receptions

14. Budgeting, Accounting and Financial Management
    • Preparing a Budget.
    • Start-Up Expenses.
    • Cash Budgets.
    • Break-Even Points.
    • Accounting for Revenue and Expenses.
    • Chart of Accounts.
    • Income Statement Summary.
    • The Income Statement.
    • The Balance Sheet.
    • Analyzing Financial Statements.
    • Controlling Costs.
    • Computers in Catering.
    • Managing Money.
    • Credit Card Processing Services.
    • Federal Taxes

Index

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