by Judi Radice Hays

In a world that abounds with eating establishments, a successfully designed graphic identity system is crucial to the survival of the individual restaurant and franchise alike. This volume is a further guide in the Menu Design Series.

Restaurant and Food Graphics provides a multitude of graphic identity systems that are interesting and attractive to help bring the customer back. The title reflects the change in the concept of the book, with total graphic identity being the focus.

Features:

• More than 130 graphic identity systems for restaurants
• Presents a wide scope of innovative design solutions
• Illustrates design budgets

Along with photographs of the menus, inside and out, you will find in this book the identity tied in to the tableware, clothing, wine labels, match books, signage, and more. The designs in this book are international in scope.

Contents

• Family and Casual Dining: Innovative designs geared toward comfortable dining at affordable prices.
• Ethnic Menus: Imaginative designs for restaurants with ethnic and regional themes.
• Blast from the Past: Nostalgic designs take the diner on a trip through time.
• Picture Perfect: Photography and illustration enhance creative graphics programs.
• Seven Seas: Graphic systems designed around a seafood theme.
• Unusual: Unique design approaches express the diversity of the individual restaurant.
• Kids of All Ages: Interactive menus entertain, occupy and educate a younger audience.
• Bottome Up! Wine and cocktail lists, coffee menus and snack selections.

Fully indexed with a directory of design firms, Restaurant and Food Graphics is an essential reference tool for the graphic designer, the hospitality professional, or anyone interested in the planning, design and production of graphic identity systems.

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