Management and Operation
Second edition
by Robert Christie Mill
Resorts: Management and Operation, 2nd edition covers the effective development and management of a resort property.
Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties.
In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including:
- New chapters on cruise ships, specialty resorts, and casinos, highlighting the newest trends in the industry
- New resort case studies in each chapter
- Expanded coverage on spas, pools, and indoor waterparks
- Quick Getaway sidebars, showing practical examples and applications of theories discussed in the book
- Updated statistics throughout the text that reflect the latest industry information
- Enhanced discussions of the importance of developing facilities from an environmentally conscious and business-smart perspective so that the integrity of the natural base is maintained
Contents
- Resorts: An Introduction
- Mountain-Based Resorts: The Impact of Development on Operations
- Mountain-Based Resorts: Managing the Operation
- Beach Resorts: The Impact of Development on Operations
- Beach Resorts: Managing the Operation
- Golf/Tennis-Based Resorts: The Impact of Development on Operations
- Golf/Tennis-Based Resorts: Managing the Operation
- Resort Operations: The Importance of Recreational Amenities
- The Uniqueness of Timeshares Resort Operations
- Resort Operations: The Importance of Guest Activities
- Resort Operations: The Importance of Retail
- Spas, Pools, and Indoor Waterparks
- Specialty Resorts
- Cruise Ships: Floating Resorts
- Casinos
Index