Restaurant Franchising
Second Edition
by Mahmood A. Khan

Franchising is big business. Witness the continued proliferation of such classic name brands as McDonald's and Burger King as well as upstarts like Subway, Boston Market, and Au Bon Pain. This updated Second Edition offers those considering a franchise or even seasoned franchise pros with all of the information they need to select the right franchise, negotiate the best deal, and successfully launch and run a profitable operation.

Includes essential information on:

• Franchising pros and cons
• Developing a winning concept
• Selecting the franchise that fits your style and goals
• Finding financial backing
• Understanding franchise agreements
• State franchise rules and regulations
• Selecting reliable franchisees
• Developing healthy franchiser/franchisee relationships
• International franchising
• Unconventional franchises

Restaurant Franchising explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements.

Contents

1. Introduction to Franchising
2. Restaurant Franchising in the U.S. Economy
3. Pros and Cons of Franchising
4. Franchising Agreements and Legal Documents
5. Franchisee/Franchisor/Franchise Selection
6. Franchise Application and Franchise Package
7. Standard Franchisor Service
8. Financial Aspects of Franchising
9. Franchisor-Franchisee Relationship
10. International Franchising
11. Franchise Concept Development
12. Non-traditional Franchises

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