Retail Buying reflects what buyers face everyday in their pursuit of excellence.

Retail Buying includes two new chapters: one addressing diverse ethnicities and the other exploring the nuances of purchasing abroad.

Contents

Introduction to Retail Buying

1. The Buyer's Role
2. Buying for Traditional Retail Organizations
3. Buying for Discount Operations
4. Buying for Off-Price Retail Operations
5. Buying for Off-Site Retail Operations
6. The Market Specialists and How They Service Retailers

Planning The Purchase

7. Consumer Analysis
8. Multiculturalism: Assessing the Product Needs of America's Major Ethnicities
9. What to Buy
10. How Much to Buy
11. Merchandise Sourcing and Timing the Purchase

Making The Purchase

12. Purchasing in the Domestic Marketplace
13. Foreign Market Purchasing
14. The Importance of Business Etiquette When Purchasing in Global Markets
15. Wholesale Purchasing on the Internet
16. Negotiating the Purchase and Writing the Order

Additional Buyer Responsibilities

17. Merchandise Pricing
18. The Development of Private-Label Programs
19. Disseminating Product Information to Retail Personnal
20. The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising

Index

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