Special Events
The Roots and Wings of Celebration
Fifth Edition
by Dr. Joe Goldblatt, CSEP

Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events.

Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.

New and revised materials in this edition include:

• New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham—learn what makes the greats great and their events truly spectacular
• Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events
• Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide
• Revised discussion of law and ethics in special events
• Over 100 new Web resources throughout text
• Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

Contents Part 1: Theory of Event Leadership

1. Welcome to Event Leadership
2. Models of Global Event Leadership

Part 2: Event Administration

3. Developing and Implementing the Event Plan
4. Event Leadership Through Human Resource and Time Management
5. Financial Administration

Part 3: Event Coordination

6. Managing Vendor Contracts
7. On-Site Event Production

Part 4: Event Marketing

8. Advertising, Pubic Relations, Promotions, and Sponsorship
9. Online and Consumer Generated Media

Part 5: Legal, Ethical, and Risk Management

10. Risk Management: Legal and Financial Safeguards
11. Inclusivity, Morality, Law, and Ethics in Event Management

Part 6: Technology and Professional Development

12. Technology and Modern Event Management
13. Career Development, Advancement and Sustainable Success
14. Best Practices in Event Leadership
15. Case Studies in Event Leadership

Appendices

1. References
2. Organizations and Resources
3. Internet Sites
4. Periodicals
5. APEX resources
6. Directories
7. Audio and Visual Resources
8. Software
9. Sample Client Agreement
10. Sample Vendor Agreement
11. Sample Insurance Certificate
12. Sample Catering Menus
13. Sample Incident Report
14. Sample Purchase Order
15. Sample Event Evaluation
16. Sample Event Attendee Survey
17. International Special Events Society Code of Ethics

Index

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