Tourism book from C.H.I.P.S.
Tourism
The Business of Travel
Third Edition
by Roy A. Cook
Laura J. Yale
and Joseph J. Marqua
Tourism: The Business of Travel offers an overview of the industry and each of its components, with a conversational style, boxes of tips and information, chapter summaries, and discussion questions.
Tourism is viewed through the lens of business, focusing on marketing, management, and finance issues.
Includes cases, readings, and appendices on decision making and career issues
Contents:
- Introduction to Tourism
- Tourists: The Traveling Public
- Bringing Travelers and Tourism Service Suppliers Together
- Transportation
- Accommodations
- Food and Beverage
- Attractions and Entertainment
- Destinations
- Putting Quality Into Hospitality
- Economic and Political Impacts of Tourism
- Environmental and Social/Cultural Impacts of Tourism
- Exploring the Future of Tourism
Index
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Tourism
The Business of Travel
Third Edition
by Roy A. Cook, Laura J. Yale and Joseph J. Marqua
2006 • 489 pages • $81.00 + shipping
Texas residents please add 6.75 % sales tax
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