Tourism looks into the economic, political, and social forces that drive and shape tourism.

Features:

• Extensive treatment of the changing world of travel distribution
• A new look at the future of travel
• New coverage of crisis management
• Updated lists of Internet sites for further research
• Numerous pedagogical aids throughout, including review questions, case problems, and Internet exercises

Contents

Tourism in Perspective

• Introduction
• What Is Tourism
• Components of Tourism and Tourism Management
• Basic Approaches to the Study of Tourism
• Economic Importance
• Benefits and Costs of Tourism
• Summary
• Key Concepts
• Internet Sites
• Internet Exercise
• Questions for Review and Discussion
• Case Problems

Tourism Through the Ages

• Introduction
• Early Beginnings
• Early (and Later) Tourist Attractions
• Early Economic References
• The First Travel Agents
• Historic Transportation
• Accommodations
• Chronologies of Travel

Career Opportunities

• Introduction
• Job Forecasts
• Job Requirements
• Career Possibilities
• Career Paths in Tourism
• Internships
• Other Sources of Career Information
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

World, National, Regional, and Other Organizations

• Introduction
• International Organizationns
• Developmental Organizations (International and National)
• Regional International Organizations
• National Organizations
• Regional Organizations
• State and Community Organizations
• Summary
• About the Reading
• Pacific Asia Travel Association
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Passenger Transportation

• Introduction
• The Airline Industry
• The Rail Industry
• The Motorcoach Industry
• The Automobile
• The Cruise Industry
• Summary
• About the Reading
• Australia's Olympic Park Station and Rail Link
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Hospitality and Related Services

• Introduction
• The Lodging Industry
• The Food Service Industry
• Meeting Planners
• Meetings and Conventions
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Organizations In The Distribution Process

• Introduction
• Travel Agents
• Internet
• Consolidators
• The Tour Wholesaler
• Specialty Channelers
• Choosing Channels
• Summary
• Key Concepts
• Internet Sites
• Internet Exercise
• Questions for Review and Discussion
• Case Problems

Attractions, Entertainment, Recreation, and Other

• Introduction
• Attractions
• Gaming
• Recreation
• Entertainment
• Festivals and Events
• Shopping
• Education
• Publishing
• Marketing and Publicity Organizations
• Miscellaneous Services
• Summary
• About the Reading
• History of Amusement Parks
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problem

Motivation for Pleasure Travel

• Introduction
• A Focus on Customers
• The Need for a Theory
• The Development of Motivation Models
• Summary
• Key Concepts
• Internet Exercise
• Questions for Review and Discussion
• Case Problems
• Selected References

Cultural and International Tourism for Life's Enrichment

• Introduction
• Importance
• Life-Seeing Tourism
• The Romance of Pleasure Travel
• Developmental and Promotional Measures
• Anthropography (Geography of Humankind)
• Types of Destinations-Travel Experiences
• Other Tourist Appeals
• Tourism and Peace
• Summary
• About the Reading
• Examples of Tourism Experiences
• Key Concept
• Internet Sites
• Internet Exercise
• Questions for Review and Discussion
• Case Problems

Sociology of Tourism

• Introduction
• Effects on the Individual
• Effects on the Family
• Effects on Society
• Life Characteristics and Travel
• Emergence of Group Travel Patterns
• Social (Subsidized) Tourism
• Summary of the Principal Social Effects of Tourism
• The International Tourist
• Barriers to Travel
• Summary
• About the Reading
• Erik Cohen's Classification of International Tourists
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Tourism Components and Supply

• Introduction
• Supply Components
• Natural Resources
• Built Environment
• Operating Sectors
• Spirit of Hospitality and Cultural Resources
• Matching Supply with Demand
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Measuring and Forecasting Demand

• Introduction
• Why Demand Is Important
• Demand to a Destination
• Measuring Demand
• Projection Methodology
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Tourism's Economic Impact

• Introduction
• Tourism's Economic Impact-An International Perspective
• Comparing International and Domestic Expenditures
• Optimization
• Economic Multipliers
• More Advanced Economic Concepts Related to Tourism
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Tourism Policy: Structure, Content, and Process

• Introduction
• Tourism Policy: A Definition
• The Focus of Tourism Policy: The Competitive/Sustainable Destination
• The Major Parameters of Tourism Destination Management (TDM)
• The Process of Tourism Policy Formulation
• Translating Policy into Reality
• Forumulating Policy to Deal with Crises
• Summary
• About the Reading
• Global Code of Ethics for Tourism
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion

Tourism Planning, Development, and Social Considerations

• Introduction
• Planning for a Competitive/Sustainable Destination
• The Nature of Tourism Planning
• Relating Tourism Planning to Tourism Policy
• Why Tourism Planning Is Necessary
• The Planning Process
• Goals of Tourism Development
• Political Aspects of Tourism Development
• Development of Tourist Potential
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Tourism and the Environment

• Introduction
• Does Tourism Threaten the Environment? The WTTC Position
• Sustainable Development
• Ecotourism: Common Terms Used
• 2002: The International Year of Ecotourism
• Current Tourism Industry Practices
• A Closing Note
• Summary
• About the Reading
• Business Enterprises for Sustainable Travel
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problems

Travel and Tourism Research

• Introduction
• Illustrative Uses of Travel Research
• The State of the Art
• The Travel Research Process
• Sources of Information
• Basic Research Methods
• Who Does Travel Research
• Travel and Tourism Research Association
• Summary
• About the Reading
• The American Tourism Market: Evolution to 2010
• Key Concepts
• Internet Sites
• Internet Exercise
• Questions for Review and Discussion

Tourism Marketing

• Introduction
• Marketing Concept
• The Marketing Mix
• Market Segmentation
• Marketing Planning: The Tourism Marketing Plan
• Joint Marketing Efforts
• Summary
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion
• Case Problem

Tourism's Future

• Introduction
• Tourism in the Third Millennium
• The World of Tourism in 2020
• The Nature of Future Growth
• Leisure, Tourism, and Society in the Third Millennium
• New Realities-New Horizons: Forces Impacting the Future of Tourism
• The Changing Nature of Tourism Products
• New Realities, New Horizons
• Summary
• About the Reading
• The Market For Space Tourism
• Key Concepts
• Internet Sites
• Internet Exercises
• Questions for Review and Discussion.

Index

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