Fourth Edition
by Nona Starr

This comprehensive exploration of the fields of transportation, travel, tourism, and hospitality features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field from the viewpoint of the business professional.

Viewpoint Fourth Edition most importantly reflects the current dramatic changing times in world events, consumer demand and technology, and their impacts on the industry.

Contents

• Places and People: Destination Geography
• The North American Aviation System
• Airports: Gateways to the World
• The International Experience
• Travel by Rail
• Travel by Road
• Cruising
• Travelers at Rest: The Hospitality Industry
• Touring the World
• Meetings and Incentives
• Marketing, Sales, and Services
• Careers

Appendixes
Bibliography
Glossary
Index

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