Visual Design in Dress
Third Edition
by Marian L. Davis

Visual Design in Dress presents the fundamentals of the study of clothing design by assuming no prior knowledge of the subject on the part of the reader.

Features:

• 'Cookbook' approach with easy 'recipe-style' guidelines
• Combines design elements and principles
• Techniques and Illustrations of garment styles and hair styles
• Covers both genders and all races in both domestic and international styles

Contents

Providing a Framework

1. Concepts of Design
2. Aspects of Clothing Design
3. Culture, Illusion, and Clothing

Elements

4. Space
5. Line
6. Shape and Form
7. Light
8. Color
9. Texture
10. Pattern

Principles

11. Repetition
12. Parallelism
13. Sequence
14. Alternation
15. Gradation
16. Transition
17. Radiation
18. Rhythm
19. Concentricity
20. Contrast
21. Emphasis
22. Proportion
23. Scale
24. Balance
25. Harmony
26. Unity

Application

27. Fashionable Individualism
28. Applied Illusions
29. Visual Design in Dress Around the World

Glossary
Index

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