Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.

Features:

• Insightful images of the design process, design concepts, three-dimensional models, and prototypes
• A wealth of case studies showcasing how superior packaging designs were created
• A framework for today's packaging design business
• Environmental considerations, along with legal and regulatory issues
• Useful appendices with advice on portfolio development and professional practice guidelines

Contents

1. Accounting For the Past
2. Defining Packaging Design
3. The Stakeholders
4. Design Fundamentals
5. Typography
6. Communicating With Color
7. Communicating With Imagery
8. Structures and Materials
9. Planning for Production
10. The Design Process
11. Considering the Environment
12. Understanding Legal Issues

Appendices
Index

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