• Convenient ONE source that explains all the steps needed to do successful packaging development
• Shows how to effectively assemble and manage package development teams
• Covers the current technology— Applies to new products and retooling existing packaging
• Moves from planning through testing to package launch
• Includes topics on production, scheduling and budgeting

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward.

Included are extended case studies and detailed flow charts. The case studies create an interesting, informative and understandable read, while the flow charts explain concepts.

The text is intended to give package engineers and managers the tools they need to realize new package ideas and to revamp existing packaging in the framework of business teams.

Contents

Introduction
Packaging Development Process Flow Chart

1. Project Initiation
   Business Planning & Goals
   Project Teams
   Project Charter
   Team Meetings
   Packaging Project Examples

2. Identify Package Concepts
   Project Categories
   Where Ideas Come From
   Brainstorming & Creative Thinking Activities
   Packaging Project Examples

3. Feasibility Assessment
   Five Steps of Feasibility Assessment
   Gathering Information
   Project Reviews
   Packaging Project Examples

4. Consumer Testing For Packaging
   Consumer Concept Testing
   Develop Package Prototypes
   Consumer Usage Testing
   Consumer Packaging Test Methods
   Packaging Project Examples

5. Final Concept Evaluation
   Concept Evaluation
   Financial Requirement
   Go or Stop Decision
   Packaging Project Examples

6. Proving Functionality
   Developing a Test Plan
   Packaging Material Testing
   Finished Package Testing
   Package Environments
   Crisis Management
   Plant Trials
   Final Approval
   Packaging Project Examples

7. Package Launch
   Production Start-up
   Monitoring Performance
   Packaging Project Examples

Index

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